In 2022, I contributed to the third edition of Jonathan Zufi's book ICONIC. I wrote about about the significance of the iMac and Apple Watch.
Over 45 years of Apple innovation in design, form and function, all depicted in an ultimate coffee table book: ICONIC – A Photographic Tribute To Apple Innovation. With a breathtaking collection of unique photography, Iconic: A Photographic Tribute to Apple Innovation takes the reader on a tour of the most visually stunning and important products produced by the world’s most innovative company — Apple. Follow Apple’s journey from 1976 through a photographic collection of their most important desktops, portables, peripherals, prototypes, iDevices (iPad, iPod and iPhone) and packaging. Iconic uses vivid color and detail to document Apple’s journey in design, form and function — and looks back, starting at 1976 when the company began, at over 45 years of Apple innovation. Four years in the making, the author captured over 150,000 photos of nearly every product Apple has made, including rare prototypes and even packaging. Complementing the photography are forewords and essays from an impressive group of luminaries, commentators and influencers in the Apple community. See the progression of more than four decades of product design that has made Apple the brand it is today.